Spotify Wrapped 2021 Is Released
If 2020 was the year that flipped the world on its head, 2021 was the year that we got used to seeing things upside down. With “normal” thrown out the window, the world embraced the unknown and championed all the things that make everyone unique. Spotify’s 2021 Wrapped is a celebration of this, the millions of weird and wonderful ways to listen and live in a world that continues to keep everyone on their toes.
Today, Spotify is unveiling its annual 2021 Wrapped results and personalised user experience inspired by just that.
At the same time, Spotify is revealing the top artists, albums, and songs from the creators that helped soundtrack the year for more than 381 million users worldwide.
Spotify Unveils Its Latest Wrapped User Experience
Starting today, eligible users can also access their personalised Wrapped experience exclusively in the Spotify mobile app (iOS and Android).
This year’s Wrapped experience is full of familiar favourites, mixed with surprising new ones that connect fans with each other and creators.
One of the best parts of Wrapped is sharing personalised Wrapped cards on social channels like Snapchat, Twitter, Instagram, and Facebook. This year Spotify is excited to announce that users can also now share their Wrapped cards directly to TikTok.
This year’s Wrapped experience includes new data stories to express your year in audio.
In addition to your top artists, genres, songs, podcasts and minutes listened, the personalised Wrapped experience includes several all-new features, including:
- 2021: The Movie – your top songs paired with classic scenes from a movie that’s all about you!
- Your Audio Aura – your audio aura based on your top two music moods – Spotify partnered with an aura expert to bring this feature to you.
- Playing Cards – an interactive data-based game where Spotify will display several statements about your listening this year, and you’ll have to guess which are true. Once you’ve played you can then share with your friends.
- 2021 Wrapped: Blend – tapping into the new Blend feature, launched earlier in the year, that gives Spotify fans the ability to see how their 2021 music taste matches up with friends. They can then stream their blended playlist and share their results on social media platforms.
Exclusive experiences for top fans – Plus, we’re adding a special surprise: Videos from more than 170 artists and creators thanking fans for having them in their Wrapped. These thank you videos will appear if fans have a song by one of the participating artists in their “Your Top Songs 2021” or “Your Artists Revealed” playlists.
Spotify has also rolled out its Wrapped creator experience for artists. With access to their own individualised Wrapped microsite experience, creators can dive into all the ways in which their fans listened this year. Check out Spotify for Artists to learn more.
Follow Spotify’s For the Record blog for all the details on Wrapped 2021.
