STEERS Rewards Customers For Saying “Cheese”
It turns out saying “cheese” isn’t just for photos — it’s for making memories too. Steers, home of the Flame-Grilled taste, is turning global photo tradition into cheesy deliciousness with the launch of its latest campaign: “The Cheesier the Smile, the Cheesier the Reward.”
Across the world, people smile for photos by saying all kinds of quirky words. From “qiézi” (eggplant) in China to “kimchi” in Korea, cultures have their own ways to show their best smile. But in Mzansi, we say “cheese” an iconic quirky word that we use to show our best smile — with Steers’ Classic Cheese Burger, one of our most iconic burgers, as the hero.
The newly unveiled ‘Say Cheese’ booth installation, shaped like an oversized Steers burger box, invited fans to flash their cheesiest smiles. Fans who showed up with the biggest and boldest smiles received the best reward— a delicious Flame-Grilled Steers Cheese Burger & Chips.
This is their way of bringing joy and the iconic Flame-Grilled taste, that is proudly South African to the streets.
